Watson Marketing Ideas
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When determining why sales are down or up, many times it's a result of traffic. If it's traffic, then it's helpful to determine why traffic is down or up, which is always a result of either direct load, natural search or marketing channels. This data is critical for site merchandisers to determine why their category sales are down or up.
How will this idea be used?
As an example, I might see that my "Laptops" category sales are significantly down. Then if I review metrics I might see that it's a result of sessions, since revenue per session is on par with last year. My next question would be why is traffic down. If I were to look at this data I might see that "Email" accounted for $50K in sales last year, but just $10K this year, which would tell me that we had a successful email promoting laptops last year that we didn't comp this year. I could also use this to help plan my merchandising and marketing strategy.
|What is your industry?||Retail|
|What is the idea priority?||Urgent|
|Link to original RFE|