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Add Marketing Channel Zoom to Product Categories Reports

When determining why sales are down or up, many times it's a result of traffic. If it's traffic, then it's helpful to determine why traffic is down or up, which is always a result of either direct load, natural search or marketing channels. This data is critical for site merchandisers to determine why their category sales are down or up.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jun 28 2018
  • Already exists
How will this idea be used?

As an example, I might see that my "Laptops" category sales are significantly down. Then if I review metrics I might see that it's a result of sessions, since revenue per session is on par with last year. My next question would be why is traffic down. If I were to look at this data I might see that "Email" accounted for $50K in sales last year, but just $10K this year, which would tell me that we had a successful email promoting laptops last year that we didn't comp this year. I could also use this to help plan my merchandising and marketing strategy.

What is your industry? Retail
What is the idea priority? Urgent
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  • Admin
    Kayla Gonzales commented
    December 18, 2018 20:49

    Currently, we support "zoom" use cases in CXA with our flexible reports feature. For example, you can create a report that looks at sales by product category, and apply other dimensions, such as marketing channels, to see a more detailed breakout of individual product categories.