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At this time you do not support attribution window metrics like 7 day first click when using Order ID as a breakout in an ad hoc report. I have via IBM ticket confirmed with Offering Management that currently there is no work around for this limitation I'm encountering in legacy DA or in next gen DA interfaces. This is very important, not just for my company but for any company. When agreeing to pay fees based on 7 day attribution we should have the ability to check the specific orders to see that what the company is telling us we should pay for is accurate. We should be able to have the our data to hold 3rd party vendors accountable in whatever attribution model we agree to, not just same session. How many people look at clothing, shoes, swimsuits, etc, and buy it on the spot within the same session? For most people it will not happen in one session but could take up to a week before they push the buy button.
How will this idea be used?
We want to enter into a test with a 3rd party company that says they can bring us "NEW" customers that purchase with the first 7 days. We should have the ability to check the specific order Ids to see that what the company is telling us we should pay for is accurate. We should be able to see data to hold 3rd party vendors accountable in whatever attribution model we agree to, not just same session. In this case we an extensive customer data base and know our customer by cross reference of emails addresses, home addresses, etc within the data base. And we WANT new customers. If we can't perform a test with this company and check the data from the list of orders for "7 day first click" to make sure they are indeed "NEW" customers we are shooting in the dark and have no way to verify what they say is true. This needs to be available for whatever attribution model we choose.
|What is your industry?||Retail|
|What is the idea priority?||Urgent|
|Link to original RFE|