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Support all UBX Web events including General Attributes

Support all UBX Web events including General Attributes will enable complex events to support complex session based rules. Use case includes ability to output events that are immediately actionable in Watson Campaign Automation. Also limits the amount of UBX published since event can be limited to multiple conditions across session without coding.

 

Non-retail use cases including Comms / CSI, publishing, Ad agencies, ... 

Example: visitor gets off designed web journey within a session would publish UBX event containing sufficient attributes in order to trigger next best action or offer. either in WCA, IBM Campaign, Interact, or via any UBX Subscriber using a single event. Today what would be required is multiple UBX events Published from multiple sources to handle the use case. This forces queries in WCA to become overly complex and adds excessive load to UBX, WCA, and other UBX Subscribers

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 17 2018
  • Under Consideration
How will this idea be used?

Example: visitor gets off designed web journey within a session would publish UBX event containing sufficient attributes in order to trigger next best action or offer. either in WCA, IBM Campaign, Interact, or via any UBX Subscriber using a single event. Today what would be required is multiple UBX events Published from multiple sources to handle the use case. This forces queries in WCA to become overly complex and adds excessive load to UBX, WCA, and other UBX Subscribers

What is your industry? Non-Industry Specific
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
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  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 17, 2018 17:23

    Potential way to enforce published UBX event compliance from within Tealeaf: At event save time validate against current Published Dynamic Event library. https://ubx-01.ibmmarketingcloud.com/#/taxonomy

    This would potentially support simple, normal, and advanced Tealeaf event creation events.

  • Admin
    Whit Blodgett commented
    October 22, 2018 18:21

    Thanks for the suggestion Burton! I'll be reaching out later today to discuss how UBX + TL could work together to get this use case off the ground in 2019 given our other goals and customer priorities.