Watson Marketing Ideas

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Custom UBX event attribute

In tealeaf you can configure an event to populate a UBX event. The UBX events and attributes are pre-defined and cannot be changed. For example, for the "viewed product" event you can pass information like product id, name, category etc, but this list of attributes is limited to the fields provided. It would be great if each event had a "custom" attribute into which you could pass whatever you wanted. You could then use this to pass a string of name:value pairs to fulfil any additional attribute requirements that aren't met by the predefined list.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Sep 20 2018
  • Needs review
How will this idea be used?

This is one small change that will account for all possible additional data requirements through UBX, rather than having to specify a new field for each new item you want to send. This will serve either as a long term solution or a temporary solution should you be working on the ability to customise these attributes.

What is your industry? Computer Services
What is the idea priority? Medium
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