Watson Marketing Ideas

Submit new product ideas for Campaign, Interact, Marketing Operations, Marketing Platform, Campaign Managed Hosted, interact Managed Hosted, Marketing Operations Managed Hosted, Digital Analytics, Tealeaf, Universal Behavior Exchange, Watson Customer Experience Analytics, Watson Marketing Insights, Watson Content Hub, Web Content Manager and WebSphere Portal solutions. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

Connect with your peers and IBM experts on the Watson Marketing and Commerce Community

Submit ideas for other Watson Customer Engagement Products:

•  Watson Campaign Automation
Watson Commerce
Watson Supply Chain

Privacy rules into the database for coordination, comprehensive & change controls

All privacy CFG files are all base written, but would be very easy to import these into the Tealeaf database.  The reason for this would be to be able to coordinate your privacy rules and have better visualization controls of privacy, including privacy change controls (tighter than TMS), AND to be able to extract patterns of PII or restricted data for sharing with teams like InfoSec.  

Second, we can start to ARRANGE and label, categorize our privacy rules.  Response vs REquest rules.  UIC JSON call rules, JSON vs HTML, PII data vs Restricted (password, CCNum, etc), Prohibited (3 digit card codes) and more.  We can have better controls on tiering these, and coordinate them from the portal.

Another use case might be if we extracted a Tealeaf session, we could use a tool to "cleanse" the file, and we could say "run it through all Privacy rules".  Or only run them for the first two levels of data classification (or whatever labels we choose), etc.

For larger websites and systems, coordinating and logging these are very important.  However right now we've got file editing and TMS is only the most basic of systems.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Oct 19 2018
  • Under Consideration
How will this idea be used?

We'd immediately start organizing our privacy rules, sort them by data classifications and make sure we don't have redundant rules, actions, etc.  If we can organize them all in one place and then match them up to the placement via database, we can get a much better handle on the privacy and system performance management as they take a decent bit of system load.

What is your industry? Banking
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files