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Relevant to tracking and reporting purpose - It would be more useful, if UBX / UBX toolkit has an option to pass additional columns(Non-identifiers) to backend tracking tables.
During the integration of Unica campaign with WCA, Currently there is no option in ubx or ubx toolkit to pass additional columns (Non- Identifiers) to tracking tables such as email open, email click etc. Due to this customer are unable to track the performance based on campaign level.
For Ex : Unable to pass additional column such as Campaign Code to backend tracking tables via UBX/ UBX toolkit.
* Even accelerator has this option to pass additional columns but this feature is missing in ubx /ubx toolkit. As many of the clients are looking for this option, It would be more appreciated if added in the upcoming release.
How will this idea be used?
consider if multiple campaigns are running on the same day and customer would like to track and report the number of clicks, opens based on campaign level say campaign code or campaign type or campaign initiative to identity the response for a particular campaign type or project type.
|What is your industry?||Professional Services|
|What is the idea priority?||Medium|
|Link to original RFE|