Watson Marketing Ideas

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Submit ideas for other Watson Customer Engagement Products:

•  Watson Campaign Automation
Watson Commerce
Watson Supply Chain

WCE Beacon IoT (Retailer) - Send custom notifications to user's email or mobile device (WCA) based on shopping behavior and interests tracked by in store beacons (IoT), online (CXA), predictions (WMI), and provide analytics to show the entire customer journey (JA).

Beacon proximity push notifications based on:

  • Product search/browse data from CXA will drive proximity push notifications.
  • Let customer know that a product they browsed or added to cart is available and help them find it in the store.
  • WMI - Identify high value customers in the store, predict trends and recommend promotions.
  • Promote products to proximity customers based on current or future weather conditions - discounts on umbrellas, rain coats, gloves, hats.
  • Geo location, track customer behavior/interests in the store.
  • Example: A customer spends 10 minutes looking at coffee makers.  Send that user a promotion related to a coffee maker or coffee related products.
  • Based on previous purchases, recommend and help customer find add-ons or commonly purchased with items.
  • Customer struggle, if a customer spends longer than usual time in an area send a representative or offer assistance.
  • Blue Light Special - use Watson to identify products that multiple in proximity customers would be interested in and promote the in store only sale.  

 

Re-engage customers based on beacon geo location data collected in store:

  • If someone spent 10 minutes looking at coffee makers and did not purchase. 
  • Send email or push notification with discounts for in store, online, free shipping, in store pickup.

 

Store heat mapping:

  • Product placement
  • Cashiers
  • Security
  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 22 2018
  • Under Consideration
How will this idea be used?

This is a pay for performance service offering and we are looking for customer's to try before they buy.

What is your industry? Retail
What is the idea priority? Low
DeveloperWorks ID
RTC ID
Link to original RFE
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  • Admin
    ANA Cardenas commented
    December 19, 2018 20:13

    Thank you for the detailed feedback! We are working on ways to add alerts to CXA. Unfortunately, we don't have an ETA yet. However, we are happy to work with the client to evaluate the data and enhance the UBX ecosystem to track the offline (beacon) behavior in CXA journey.