Watson Marketing Ideas
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One way to find journeys might not always be based on a starting or ending point.
For example, you want to find all the journeys where a cart purchase happened, then the customer opened a claim with the call center and then purchased again. These events might be part of the journey but not the start or end.
In fact you might be interested to find out what happened between these events (an email was sent or not, the call center called the customer, etc.).
How will this idea be used?
The use case is to be able to determine what is the best way to re-engage customers based on several policies. From the example above, did customers more likely to purchase again if the call center called them or if they received an email?
|What is your industry?||Non-Industry Specific|
|What is the idea priority?||High|
|Link to original RFE|